SEO is on all time high as the consumers shifted en masse to online, even the most traditional business realized that they need to accelerate the shift to digital.
SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.
But wait? Before ship boarding of SEO, learn to leverage the SEO Strategy with these simple 6 questions.
1. What do I need before starting SEO?
You should have a good understanding of your ideal client profiles along with the main industries you want to serve. You NEED solid website that clearly shares:
– What you do and problems you fix
– Who you serve
– You offer in action
– Useful resources
– Proof of results
– FAQs
– Pricing
2. How long does it take to see results?
We often begin with niche focused keywords relevant to specific target clients searching and needing your offering now.
In some cases, ranks are visible within the first 90 days and start driving leads.
More generic search terms can take longer.
We will do an assessment of your website, target market, competitors and then will go ahead the recommendations and expectations.
3. How much? $$$
B2B clients typically invest a decent amount/month as per an offensive/aggressive strategy.
Our SEO Strategy includes full planning and analysis, regular keyword research, on-page SEO, content planning and creation each month, technical SEO, link building and a strategist will be on your project for calls (who actually does the work).
4. Will SEO 100% work for my business?
If your business is in a new category where people aren’t searching for your offer or the problems, you fix (because they don’t know it exists).
Then SEO may not be the best move.
The best move would be to create content to educate, entertain and build awareness of the problem you fix and your solution on those channels where your focus clients hang out on daily.
That said, many industries and solutions are in known categories and being searched for your target prospects.
5. Isn’t Google ads wayyy faster?
Yes. Initially it seems so. With Google ads, you will be paying for every click, which can become costly over time.
SEO allows you to gradually increase your organic traffic for all the search terms you may be paying for with Google ads.
As your SEO efforts goes up, you can lower your ad spend while still generating inbound leads and revenue.
SEO helps build brand awareness, reputation, and assists with demand generation and mindshare by positioning your business at the top of organic search.
6. Why should I trust you?
Good Question.
Visit my website, book a call. We practice what we preach and share battle-tested advice across.
Decide for yourself.
7. What happens if I neglect SEO?
Competitors eat your lunch: steal organic traffic, leads and mindshare daily.
