A Google Business Profile (earlier Google My Business) is key channel to generate the leads. Unlike the past, where consumers were pushing in extensive offline browsing, the current trend bends heavily towards online searches. Particularly, Google’s “near me” queries spot a global gush.
In the same context, Eglove Techies conducted a study about the State of Google Business Profiles 2024 and found that:
- 64% of businesses verified their profiles.
- On an average, they receive 1,803 monthly views.
- 24% of these verified businesses receive more than 50 monthly calls.
All these underscores the significant impact of a well-maintained Google My Business profile on attracting potential customers. This evolution in consumer behavior slashes the need for businesses to adapt and leverage this online platform for lead generation.
So, this blog shows the seven steps to Google My Business lead generation that’ll help you grow your business.
How to optimize Google My Business for lead generation
Well! only Google My Business listing isn’t enough to generate good leads as local SEO is in the competition. It’s crucial to leverage the full suite of tools your Google Business Profile offers.
The significant increase in local Google business searches makes it very apparent that one should optimize GMB (Google My Business). Yet despite this, 56% of local retailers/ individuals still need to claim their Google My Business listing. Which creates an opportunity for them to get on par with, or even to leap ahead of, their competitors.
While, setting up your Google My Business profile for lead generation is essential. Pay attention to these 7 factors and tactics to get the most out of your Profile:
- NAP
- Choosing the right business category
- Get comprehensive with the list
- Link your website
- Upload photos, videos, and posts to your GMB profile
- Generate, respond, and manage Google review
- Turn on messaging on your GMB Profile
Tying it all together – Experience Marketing Software
Fueling lead generation with your Google My Business profile includes to manage your listings for SEO, generating or managing reviews, and responding to customer messages quickly. While this may seem overwhelming, as well you can level up by ‘Experience Marketing software’ which allows you to tie all the pieces into one centralized solution seamlessly.
For example, a consumer seeking to purchase a new Scorpio starts their customer journey by searching for “Scorpio showrooms near me” on Google.
The average consumer chooses a business from Google’s top 3 search results with the most reviews and highest star rating – in this case, Doon Automobiles, Scorpio.
From there, the consumer can message Doon automobiles to check if they have the X3 without leaving the page of Google. The relevant team member is notified and can now chat with prospects while they’re still on Google.
It’s quite easy.
Google My Business (GMB) is impeccable tool for local lead generation and business visibility. I will list few more benefits of GMB:
- When you set up your GMB, you can manage your business’s profile on Google Search, Google Maps, and other Google properties. This way it will allow you to provide accurate business information, as well as upload photos and respond to customer reviews.
- Additionally, GMB allows to create posts that will be displayed in search results, providing an additional opportunity to increase visibility and attract new customers.
- Using a tool like OneUp can make it easier to post to different GMB locations at once, which saves you time and work. By optimizing your GMB, you can ensure that your business is ranking higher and attracting more local customers.
- You can also use a third-party tool like GrowMeOrganic GMB Extractorwhich offers unlimited exports from GMB.
Get the complete Google marketing package with Eglovetechies
Eglovetechies offers business listing management tools, powerful reviews management, and a unified Messaging inbox to manage Google Business Messages directly from our platform, all thanks to direct integration with Google.
We provide multi-location businesses with a complete Google marketing package to help boost their local SEO and win new business. Sign up for a free demo to know more about Eglovetechies’s Google experience today!
