10 SEO tools every marketer should use

I define an SEO tool as a software that you can use to improve few aspects of a search engine optimization campaign. These tools can help with many different functions, including search query analytics, reporting automation, AI-driven content optimization recommendations, and website performance analysis.

It is important to include a search engine optimization strategy (SEO) strategy when one is creating content online. This ensure that your posts are optimized to the maximum extent possible. You can use SEO tools to figure out many ways to increase the visibility of your website. SEO can be daunting for novices.

SEO gets your website a higher reach. So, you must construct your website covering the available Search Engines. Companies use SEO to get the best return on investment and for best results, they can rely on.

Before picking the right tools make sure you first analyze and understand your business requirements then accordingly choose the ones that best suits to your marketing objectives.

First find out how any SEO tool can help with:

1. Technical SEO
2. Keyword research
3. Rank Tracking
4. Content Optimization
5. Backlink Analysis
6. Video SEO
7. Link Building

Then decide pocket friendly tool on the basis of:

1. Free
2. Paid
3. Freemium
4. New

Here I am sharing a list of tools to aid in work for a marketer –

1. SEMrush – Keyword research, site audits, and link building are the features offered by SEMrush that can help you in optimizing your website for search engines.
2. Ahrefs – The Ahrefs tool provides detailed information about the architecture of your website, its links, and exposure on social media. Ahrefs’ Backlink Checker helps you with top 100 backlinks to any website or URL without having to purchase other products.
3. Site Explorer – This provides detailed information on your website’s architecture, links, and social media presence.
4. Moz – Mozilla, this site explorer analyzes your website’s architecture, links, and social media presence, contrarily Moz analyzes keyword density, competition, and SERP features.
5. Google Search Console – This tool permits you to see how well your website is performing in search engines across different devices and languages.
6. 6. SEOptimer – The tool helps to find out the potential hurdles that are backing its growth. In addition, they provide actionable suggestions to improve the ranking and also give you a free audit.
7. Google trends – It updates you on all the trendy topics. You need to add the keywords, and it will suggest to you50k+ topics that are trending.
8. Uber Suggest – This tool is your free keywords analyst. It advises you with trendy keywords for your topic, analyze its difficulty score, readability, search volume and compare your competitors’ keywords. It also audits your website.
9. Screaming Frog – It finds any Broken Links or errors on your site. Also, analyze the Page Titles, Metadata, and contents. Additionally, it discovers exact identical pages, if any exists.
10. Google page speed insight – If your website takes more than two seconds to load, then, unfortunately, you are already out of the race! 40% of users strand a website if it takes more than three seconds to load. The high importance is that a website should load in minimum time. This tool will guide you to figure out the needed improvements.

Use these tools and share your review in the comment section. You may follow for more on Technology, Marketing, and Business.